A brand can be a fragile thing. Make the wrong move with your customers, and your reputation – your brand – takes a hit. Say the wrong thing on social media today and it could take a massive strike. To say that managing a brand is challenging may be an understatement. And if you don’t
From small businesses to solo entrepreneurs to major brands, growth is always a goal. It may be the top goal. Of course marketing is part of that discussion; it’s a major building block. Whether you call it lead generation, inbound marketing, digital marketing, growth, or some other buzzword, the root of it is marketing. Marketing
Deciding what salary range to request from your prospective employer during an interview process or at the end of a performance review or promotion can be quite tasking. There are so many general and personal reasons for this. For many candidates and employees, salaries are considered the ‘holy grail’ and they don’t want to be
Nobody cares about what you think you deserve. Putting in more work than the others will do you no good. You will raise expectations and stress yourself out to meet the new standards you set for yourself. That said, you could put in all the work you want and still not be acknowledged (-> #1).
Our choices say a lot about us. Let’s see how you would respond in this following situation. The Scenario: You’re driving your car down the street in a rainstorm. Up ahead is a bus stop and you can see three unfortunate people getting drenched. As you get closer, you notice one of them is your
The Severe Storm Hindering Employee Engagement After working with thousands of managers, something has become painfully clear. Your managers want to be inspirational leaders, but there’s a perfect storm of sorts getting in the way. There are three things hindering them from being the kind of leaders that help your organization fire on all cylinders.
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