How to make employees and customers fall in love with your brand through business storytelling. People have always told stories, and they’re an intrinsic part of our everyday lives. Stories have many benefits, not just entertainment value. Organizations should look upon storytelling as a crucial skill which can boost operations considerably. Good storytelling can build
Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. In this post, we’ll address
Nobody cares about what you think you deserve. Putting in more work than the others will do you no good. You will raise expectations and stress yourself out to meet the new standards you set for yourself. That said, you could put in all the work you want and still not be acknowledged (-> #1).
Our choices say a lot about us. Let’s see how you would respond in this following situation. The Scenario: You’re driving your car down the street in a rainstorm. Up ahead is a bus stop and you can see three unfortunate people getting drenched. As you get closer, you notice one of them is your
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